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Ivan Chiu

CEO of Bimbo Group

Mr. Iván Chiu Yat serves as President of China at Grupo Bimbo, S.A.B. de C.V. Mr. Yat joined Grupo Bimbo in 2012 and has been President of Bimbo Asia since July 2013. He has 24 years of experience in positions of management and direction. Before joining Grupo Bimbo, he was Vice President of North China at Pepsico. He studied Marketing in the University of Lancaster, England, as well as an MBA of Kellog School of Management at Northwestern University.


Bimbo, is a Mexican multinational bakery product manufacturing company HQ in Mexico City, Mexico. It is the world's largest baking company, has over 130,000 employees, 165 manufacturing plants and 2.5 million sales centers located in 22 countries including China. Bimbo operates more than 100 trademarks.


Iran Monroy

Global Brand Communications of Deer Jet at HNA Group

Director, Global Corporate Communications and Brand Strategy of Deer Jet/ HNA
Master of Science (MSc), Business/Managerial Economics at Beijing Normal University
Bachelor's degree, Foreign Trade and Customs Iberoamericana Univeristy

HNA Group, Deer Jet

HNA Deer Jet is Asia's largest Business Jet Service Provider. It was the first company in China to offer private jet chartering and management. Deer Jet's handles jet chartering, emergency medical flights, business jet management, business jet sales and purchases, and FBO services.
They provide service to 610 international and domestic airports in 151 countries.


John Holden

Associate Dean at Yenching Academy of Peking

Associate Dean at Yenching Academy, Peking University helping to create a research and teaching center for the study of China at Peking University called the Yenching Academy. The Academy take an interdisciplinary approach to the study of historical and contemporary China and its role in the world.
Professor of Management Practice at Guanghua School of Management, Peking University, teaching business ethics and corporate social responsibility.
Nonresident Senior Associate at Carnegie Endowment for International Peace.

Guanghua School of Management Peking University

Is the Business School of Peking University in Beijing, China. The school offers undergraduate, master’s, and doctoral programs, with a total enrollment of more than 3,000 students.
The school is staffed with about 100 full-time teaching faculty members. Some universities represented by recently recruited faculty members are Harvard, Oxford, Yale, University of California, Berkeley, Stanford, Carnegie Mellon, Brown, and Purdue.


Victor Cadena

VicePresident at MEXCHAM

Executive Vice President of MEXCHAM
Master of Law in Political Science (International Relations) by Tsinghua University, Law Degree (JD) by the National University Autonomous of Mexico (UNAM). Diplomas in Finance Regulations by the Mexican Stock Exchange, Administrative Law by UNAM and Hedge Funds by Renmin University. He also performed as researcher at the China-Mexico Studies Center in Mexico (CECHIMEX) and the University of International Business in Economics (UIBE) in China.

Victor has over 12 years work experience in leading law firms in Mexico and China focusing his practice in cross border transactions, consulting, lobbying, international trade and business development between China and Latin America advising governments, public and private companies.
Victor serves as Executive Vice President of Mexican Chamber of Commerce in China with HQ in Beijing.

The Mexican Chamber of Commerce in China (MEXCHAM) is a private
organization focused in promoting business opportunities and projects between
China and Mexico. MEXCHAM has 7 Chapters in Chinas and its HQ in Beijing. More
information at


Bo Song

General manager at Softtek

Bo Song joined in Softtek China on Jan 2010 and has been served as the General Manager of Softtek China since Sept 2012. Bo Song has been working in IT industry for 14 years and he was the first employee of Computer Science Corporate in China who helped to ramp up the local team. Besides, he has accounting background in Ernst & Young for 3 years. Bo Song learned marketing in University of International Business & Economics and also certified as PMP since 2009.

Softtek is a Mexican-based information technology company, operating in North America, Latin America, Europe and Asia. As of 2010 it was the largest private IT vendor in Latin America.Headquartered in Monterrey, Mexico, the company has 8,000 associates in Mexico and abroad. Since 2007 has successfully had operations in China.


Pablo Mendoza

Filmmaker at Bi'An Project

Pablo Mendoza studied a Bachelor's degree in Filmmaking at the University Centre for Film Studies of the National Autonomous University of Mexico (CUEC-UNAM) in Mexico City. He was scholarship holder of the Ministry of Education of the Peoples Republic of China to study a Master degree at the Beijing Film Academy (BFA) in Creation and Film Theory. His works have obtained several awards such as the Ariel Award nomination of the Mexican Academy of Motion Picture Arts and Sciences for Best Short Film at the 48 Edition of the Ariel Awards for his film Everlasting Red.

Bi’an Project

Bi'an is the first co-production between China and Mexico. Produced by KMZ productions, with the participation of the General Direction for Film Activities of UNAM, Handcraft Films, China and Alcatraz Films, France. It will be shot in Mexico City, Beijing and Harbin.


Efren Calvo

Executive President at MEXCHAM

Mr. Efren Calvo
-PhD in Small and Medium Enterprise (SME)
- Master in Economy
- Bachelor in Business.

Former positions:
- Consul of Mexico in Brasil
- Commercial Consul of Mexico in Italy
- Commercial Consul of Mexico in Haiti, Dominican Republic, Puerto Rico, Jamaica and Cuba.
- Advisor of Mexico City Mayor.
- President f the Board of Cometa Group, companies involved in phone services, printing, food and services
- VP of the Bilateral Committee Mexico-China of the Mexican Consul for Foreign Trade, Investment and Technology.
- President of Ocean Garden Products INC. San Diego, California.

Mr. Calvo has over 30 years of experience doing business and international trade, last 9 years in China. He serves as Executive President of the Mexican Chamber of Commerce in China with HQ in Beijing.

The Mexican Chamber of Commerce in China (MEXCHAM) is a private
organization focused in promoting business opportunities and projects between
China and Mexico. MEXCHAM has 7 Chapters in Chinas and its HQ in Beijing. More
information at


Alan Olvera

CEO of Hurakan

Great games for the mobile gaming industry are under his belt. With more than 15 years of experience he produced titles like Assassin’s Creed mobile and other games awarded by IGN, PocketGamer and other critics. Heading the Americas office for Wozlla and running the startup Hurakan, setting a bridge between developer teams in Asia and the LATAM market.

Hurakan / Wozlla
Hurakan - startup specialized in localization, adaptation and positioning games & apps at a global level. Our objective is to be the link between Asia and Latin America. Currently focused in game distribution from China and South Korea into the Latin American market, targeting Mexico in first place.

Wozlla – Incorporated in China during 2013 now with offices in America, developing products for the mobile space, adopting and supporting HTML5 as the main technology, with a main title “Summoner of Time” that granted the team the award of “Game of the Year” for HTML5 games in QQ Space.


Wang Geng

Co-funder at Weiresearch

Cofunder of WEIRESEARCH, company of big data in the marketing and the film industry.

Company specialized in handle big data for the marketing and film industry. Listed in the Chinese stock market “New third board”.


Antonio Riva Palacio

Beijing Representative Office at Curtis

Based primarily in Beijing, he advises enterprises, individuals, and all manner of investors with interests in Mexico and Latin America on their cross-border transactions, including joint ventures with Latin-American parties, infrastructure and trade finance transactions as well as general commercial matters, assisting Chinese and other Asian companies enter the Mexican and Latin-American market, navigate its legal requirements, and enter into fruitful partnerships.


Hector Zavala

Hector Zavala holds a Bachelor degree in Management by the National Autonomous University of Mexico. He has developed large academic international experience having studied in countries like Canada, France, Russia, Germany and China, besides his home country Mexico. He joined the Master's program of the Yenching Academy of Peking University majoring in China Studies with a Concentration in International Relations. Hector is currently assisting the team of the Mexican Studies Center of UNAM in cultural and academic projects.